Talia Stationery

Given a blank page to create a stationery brand from the ground up.

Sector
Retail
Services

Brand Guidelines

Campaign Development

Digital Collateral

Logo

Marketing Collateral

Merchandising

Naming

Packaging

Target Audience

Visual System

Website

Brand Strategy

The Story

Proportion was approached by a newly-assembled U.S. team for Mintra, an international leader in notebook manufacturing based in Egypt. The initial project was to create a point of sale display for discbound notebooks, which led to a two year effort to develop and launch an entirely new brand, including company and product naming, identity, product and packaging design, web development, copywriting (and copyrighting), and creative business consulting.

The result was ‘Talia’ – a youthful brand rooted in value-oriented, customizable discbound notebooks, but with the flexibility to expand outside of stationery. From that core comes the notion of self-expression, where ‘perfection is being courageously imperfect.’

Purchase on Amazon
Purchase on Taliaproducts.com

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