CoDesign Collaborative
Reframing a mission-driven organization for a more socially responsible future.
Sector
Professional Services
Services
Visual System
Website
Marketing Collateral
The Story
CoDesign Collaborative is a diverse network of creative thinkers inspiring social change through the transformative power of design.
Proportion was tasked with creating a vibrant new identity that reflects the organization's commitment to design-led activism and education.
SIMPLE INGENUITY
The brand icon utilizes fundamental design forms to artfully communicate connection, progression, and revealation.
The “lens” can change in scale and rotation to accommodate a wide variety of applications.
TRANSFORMING THE EXPECTED TO REVEAL SOMETHING NEW
Taking cues from origami, post-it note brainstorms, and foundational building blocks, the identity exemplifies how simple forms can tranform to reveal unique expressions.
FOSTERING AN INCLUSIVE MINDSET
A vibrant palette reflecting the diversity within the design community was carefully crafted with a mind towards accessibility.
Accessible color combinations ensure equal access to information for the visually impaired.
INTERESTED IN GETTING INVOLVED?
Visit CoDesign Collaborative to explore a wide range of events, exhibitions, and programs.
Choose your Own Adventure
Feeling inspired and ready to change the world, you're next mission is to...
