We build brands worth talking about.
Proportion Design is a boutique, multidisciplinary branding studio based in Boston, MA.
Ok - we're in Malden but close enough.
Our team is tight-knit and we like it that way. It means every project gets the attention it deserves. We work across strategy, identity, space, and content because we believe all of it should be connected by a single, clear idea. When it works, people don't just notice. They remember. They talk. That's the goal. It always has been.
Our Services
We’ve got it all covered. Really.
Every service is designed to work
together, so nothing feels out of place.
Good branding isn’t surface deep. Through research, analysis, market positioning, audience insights, and way too much thinking, we craft differentiated identity systems rooted in strategy, not just aesthetics.
Our interior design is an extension of brand strategy, where every material, fixture, and finish is thoughtfully selected to express a cohesive narrative that connects and leaves a lasting impression.
We design signage and wayfinding systems that are clear, purposeful, and on-brand. The visual language of the space holds up from the entrance to the exit, and every directional, identification, and informational element feels intentional.
We build campaigns that connect with the right audience at the right moment. Whether launching a new development or repositioning a brand, we create campaigns that drive awareness, engagement, and measurable results.
We design and develop websites that balance beauty with function, where every decision, from UX to content hierarchy, is made to guide users, tell a compelling story, and drive conversion.
From art direction to final production, our photography and videography are crafted to align with brand, resonate across platforms, build trust, and become instantly recognizable.
Sectors we serve
We don’t play favorites. Different industries, different challenges. Same standard of work.
A great concept deserves a brand that works as hard as the kitchen. Proportion crafts food and beverage identities that are as deliberate and cohesive as the menu.
In hospitality, brand is key to building loyalty and filling rooms. Proportion designs for hotels and resorts, where every detail is thoughtfully considered from check-in to checkout.
In a market full of similar amenities, the apartments that lease up and condos that sell the fastest and command a premium price are the ones with a real identity.
Converting browsers to buyers starts long before anyone enters the store. Retail brands need to create desire at every touchpoint, from digital to the in-store experience.
Placemaking at scale requires a brand foundation that can hold up across years of growth and transformation, resonating with residents, retailers, and visitors equally.
Proportion works with architects, landscape firms, developers, non-profits, and other professional service organizations who are exceptional at what they do and ready for a brand that reflects it. Our strategy-first approach translates complex capabilities into clear, compelling identities, from positioning and naming to visual systems and collateral, built to open doors, win pitches, and attract the right clients.
Collaborators
