Bar & Restaurant Branding Through Interiors

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Designed to delight, built to perform.

At Proportion, we craft hospitality branding systems that turn good concepts into unforgettable experiences. With a strategy-first approach, we design every detail to express your vision and drive results, from identity and menu design to the environmental graphics and restaurant interior design. We don’t just make things look good, we make them work seamlessly. Our process ensures every branded touchpoint is intentional, operationally smart, and built to stand out in a crowded market. Like a signature recipe, great experiential dining isn’t an accident, it’s by design.

Our Services

Brand Identity & Strategy

A distinct visual and verbal brand system that captures the essence of a property and speaks to your ideal tenant, including comprehensive creative strategy, naming, primary messaging, and logo development.

Naming

You don’t have to “just see what sticks.” Our naming process is research-heavy, creatively layered, and tested for everything from market uniqueness to phonetic memorability. The result? A name that earns its keep and plays well with the rest of the brand.

Interior Design

With a focus on guest experience, we design restaurant and bar interiors that are immersive, intentional, and operationally smart. From underground Cubano clubs to sunny Miami rooftops, we create spaces that work as beautifully as they feel.

Menu System

We design menus with the utmost clarity and care. We obsess over layout, hierarchy, finish, paper weight, binding style, embossing, and durability (all so you don't have to). Our deep print expertise ensures everything feels as good in-hand as it did in concept.

Art, Signage & Wayfinding

From first glance, dessert, to departure, we design visual systems that effortlessly guide and elevate the guest journey. With deep experience in materials and fabrication, we deliver signage and installations that carry the mood of the space and linger in memory long after the table is cleared.

Launch Campaign & Marketing Collateral

Building upon the brand identity, we develop a go-to-market campaign direction and associated collateral such as social-ready assets, press kits, pitch decks, billboards, and subway ads that make your concept impossible to ignore.

Photography & Videography

Through brand-aligned art direction and evocative storytelling, we create imagery with a precision and energy that begs to be tasted and shared.

Website Design & Development

A digital extension of your space—built with brand, designed to convert, and optimized for the way today’s diners discover, book, and engage.

WHAT THEY’RE SAYING
You're just damn good.
Matthias Kiehm
Convivium Hospitality
This is sick.
Chris Jamison
COJE Management Group

Who We've Worked With

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Let's work together.