Designed to delight, built to perform.
At Proportion, we craft hospitality brand systems that transform good concepts into unforgettable experiences. With a strategy-first approach, we design every detail—from signage and menus to guest flow and interiors—to clearly express your vision and deliver results. We don’t just make things look good—we make them work for you and your guests. Our holistic process ensures every brand touchpoint feels intentional, is operationally smart, and built to stand out in a competitive market. Like a signature recipe, great hospitality isn’t an accident—it’s by design.

Our Services
A distinct visual and verbal brand system that captures the essence of a property and speaks to your ideal tenant, including comprehensive creative strategy, naming, primary messaging, and logo development.

A research-heavy, creatively rigorous process that explores hundreds of options across styles—from elegant to eccentric, historic to wholly invented. Each name is tested for distinction, memorability, and brand fit—resulting in a shortlist that’s strategic, resonant, and built to last.

With a focus on guest experience, we design restaurant and bar interiors that are immersive, intentional, and operationally smart. From underground Cubano clubs to sunny Miami rooftops, we create spaces that work as beautifully as they feel.

We design menus with the utmost clarity and care. We obsess over layout, hierarchy, finish, paper weight, binding style, embossing, and durability (all so you don't have to). Our deep print expertise ensures everything feels as good in-hand as it did in concept.

From first glance, dessert, to departure, we design visual systems that effortlessly guide and elevate the guest journey. With deep experience in materials and fabrication, we deliver signage and installations that carry the mood of the space and linger in memory long after the table is cleared.

Building upon the brand identity, we develop a go-to-market campaign direction and associated collateral such as social-ready assets, press kits, pitch decks, billboards, and subway ads that make your concept impossible to ignore.

Through brand-aligned art direction and evocative storytelling, we create imagery with a precision and energy that begs to be tasted and shared.

A digital extension of your space—built with brand, designed to convert, and optimized for the way today’s diners discover, book, and engage.









Who We've Worked With






