The Sporting Club

Raising the (sports) bar to championship levels.


Brand Guidelines

Digital Collateral


Marketing Collateral


Signage & Wayfinding

Visual System

Brand Strategy

The Story

Boston is littered with sports bars. From the sticky-floored dive bars, to the cookie-cutter taverns, it was in need of an elevated game-time experience.

The Sporting Club at Omni Boston at the Seaport is that sophisticated celebration of camaraderie, spirit, and culture that the City of Champions deserves.

rooted in the past, styled for the future.

The Sporting Club identity draws on elements from sports heritage and athletic clubs of old, elevated for contemporary tastes.

Stunning interiors, infused with storytelling.

Led by Jefferey Beers International, the interior design infuses brand elements throughout, right down to custom embossed leather punching bags.

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Choose your Own Adventure

After taking in the gaming atmosphere...