The Sporting Club
Raising the (sports) bar to championship levels.
Sector
Hospitality
Services
Brand Guidelines
Digital Collateral
Logo
Marketing Collateral
Naming
Signage & Wayfinding
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef5147b284e0a9b13e97ff_Sporting%20Club%201%201-min.jpg)
The Story
Boston is littered with sports bars. From the sticky-floored dive bars, to the cookie-cutter taverns, it was in need of an elevated game-time experience.
The Sporting Club at Omni Boston at the Seaport is that sophisticated celebration of camaraderie, spirit, and culture that the City of Champions deserves.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef5150a73fe457340b9d13_bossea-omni-boston-seaport-sporting-club-trophy-room-min.jpeg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/663e7d33d717f00e0e2481eb_Sporting%20Club%203.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef518552231bfd471cc0a3_Sporting%20Club%204%201.jpg)
rooted in the past, styled for the future.
The Sporting Club identity draws on elements from sports heritage and athletic clubs of old, elevated for contemporary tastes.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef4c8fd88de9567a037a71_babe-ruth-and-other-red-sox-pitchers-1915-4e1111%201.png)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51921c8ba68e80033aec_Sporting%20Club%205%202.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51a0e1829b5d058e0d52_240126%20Sporting%20Club%20Photos9622.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51a930b510e1c5dc6824_240126%20Sporting%20Club%20Photos9588.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51c1e1829b5d058e2c89_240126%20Sporting%20Club%20Photos9646.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51c84fced505dbbb842e_240126%20Sporting%20Club%20Photos9651.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51cf6b09a8a3c33f21f5_240126%20Sporting%20Club%20Photos9741.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51de7d5f8286bd673f02_TSC%20Pennent%20.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51e86b76f52699d20be9_photo-942458d2-9c85-42c3-8ff8-92.jpg)
Stunning interiors, infused with storytelling.
Led by Jefferey Beers International, the interior design infuses brand elements throughout, right down to custom embossed leather punching bags.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef4cd02af911dc1874d804_detials-grid.png)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef51f979e78595f47b2ec4_240126%20Sporting%20Club%20Photos9610.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef5206493da4287011235a_240126%20Sporting%20Club%20Photos9711.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef520a561073ea4d4e22fc_240126%20Sporting%20Club%20Photos9719.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ef5174ad98991fa94915ef_240126%20Sporting%20Club%20Photos9579.jpg)
credits
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Choose your Own Adventure
After taking in the gaming atmosphere...