Everett Triangle
Helping a new residential neighborhood find it’s shape.
Sector
Neighborhood
Services
Brand Strategy
Visual System
Naming
Logo



The Story
Greystar’s multi-building investment in the Everett Commercial Triangle needed an overarching rebrand to attract more residential interest and foster a sense of community.
In partnership with Isenberg Projects, we created a vibrant, modern brand that captures the active potential of everyday—designed not only to draw residents, but also to encourage local events, shared experiences, and neighborhood pride.







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Choose your Own Adventure
Shaping new corners to call home—time to put down roots and build what's next.