Hilton Boston/Woburn

Creating a local, boutique experience under the Hilton brand.


Apparel & Uniforms

Art, Murals, Graphics

Brand Guidelines

Digital Collateral


Marketing Collateral


Signage & Wayfinding

Visual System

Brand Strategy

The Story

The revitalization of the Hilton Boston/Woburn was inspired by the history of the location. Woburn is filled with industrial character. Even prior to its official founding, the area was known as a leather & shoe-making town – a neighborhood filled with tanners, cobblers, cordwainers, and couriers.

Bound by heritage and carefully crafted.

By melding a warm, time-worn aesthetic with clean, contemporary lines & typography, the Hilton Boston/Woburn provides a welcoming atmosphere for the modern traveler.

a truly tailored experience

This brand was realized across the stunning interiors by Jacqueline McGee and the team at Perkins + Will. Though still a Hilton-branded property, the local brand narrative created a boutique feel & consistency across all aspects of the experience.

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