Hotel Continental
Reviving the golden era of Miami Beach
Sector
Hotel & Resort
Services
Brand Strategy & Identity
Marketing & Campaigns
Signage & Wayfinding
The Story
The Hotel Continental overlooks the sun-kissed shores of Miami Beach. Built in the height of the Tropical Art Deco era in 1948, the identity draws inspiration from the original signage (rescued from the storage closet) gilded adverts and bright vaction ephemora.
PARTNERSHIPS
Proportion and Spot On Ventures teamed up to revamp Hotel Continental’s brand identity. Catching a new tide for this historic marvel.
Timeless Prestige, Playful Miami Spirit
Holding the prestige of the past while securing usability and delight for today. With a target audience spanning from snow birds, to families, to international clubbers we kept the focus on the playful spirit of Miami beach, anyone can appreciate.
WHICH WAY TO THE POOL?
Brand typography and color expand into a comprehensive signage package. From ADA compliance to pure placemaking joy, strategic material selection preserves budget for high-traffic focal points.
Drawn from the glamor, nostalgia, and kitsch 1950s signage forms.
credits
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Choose your Own Adventure
You've soaked up the sun at the beach. Where to next?
