QT Library

In an age of book bans and mounting animosity, QT Library provides a place of queer and trans affirming literary connection.

Sector

Professional Services

Services

Brand Strategy

Concept Direction

Core Collateral

Logo

Brand Guidelines

Marketing Collateral

Digital Collateral

Website

The Story

Started by a group of LGBTQIA+ artists, educators, and community members in Boston, this project was built to bring people together through creative programming, accessible resources, and a shared sense of identity. It’s a hub for queer design, inclusive storytelling, and community-focused branding, both in the neighborhood and online.

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A robust system that’s giving... friendly

The ‘Baskerville’ based logo was inpired by a classic novel fonts. With modified, flourished serifs that add personality and ownability while remaining familiar and approachable.

In our development process we found that the lowercase letters implied a quietness, as if a whisper between book stacks. “Shhh” I’m try- ing to read!

Borrowing visuals from bookshelves and social signalling

The identity blends historic literary motifs with joyful queer magic. A warm base inspired by old book pages and manila folders meets refined rainbow gradients, with lavender honoring queer history and QT’s grassroots origins.

Remember signing your name in a library card? We can use similar methods were used to share thought- ful notes on a novel, mark down favorite pages, and pass on for generations.