Schoolhouse Farm

A ‘go-to-market’ family farm brand that celebrates its schoolhouse roots.


Brand Guidelines


Visual System

Brand Strategy

The Story

The Schoolhouse Farm is an organic agricultural farm that specializes in local, sustainably-raised meats, vegetables, and eggs in East Calais, Vermont. Looking to differentiate their unique position alongside several outstanding Vermont farms, we strategically worked together to cultivate the farm aesthetic and overall brand identity. The hand-drawn logo depicts the namesake building – a classic one-room schoolhouse located on the land in East Calais. It breathes unique life into the brand; carrying the story of the farm’s inception and infusing a rich sense of place and nostalgia.

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