Superstition Meadery
Reintroducing the world’s oldest fermented beverage to mankind.
Sector
Retail
Services
Brand Guidelines
Brand Strategy
Core Collateral
Logo
Packaging



The Story
From humble Arizona roots to global shelves, Superstition Meadery has grown into the state’s largest winery. We were invited to refresh their identity, evolving their recognizable bull’s head into a mark that carries both heritage and refinement. Subtle distressing nods to the rustic, handcrafted tradition of mead-making, grounding the brand in both its legacy and its future.





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Choose your Own Adventure
You're left buzzing from all the sweet mead, so you start...