The Basin

Lakeside living, reflected in every detail.

Sector

Multifamily

Services

Core Collateral

Brand Guidelines

Concept Direction

Logo

Marketing Collateral

Naming

Messaging & Copy

The Story

Located along Lake Quannapowitt in Wakefield, MA, The Basin balances the reprieve of lakeside living with the energy of city life. Airy layouts and flowing, natural textures channel a lifestyle that moves easily between activity and rest.

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DRAWN FROM THE LAKEBED

The Basin icon embodies balance through symmetry and form. It evokes a sunset over water, a view through a window, stones at rest, or the gentle movement of ripples - each a quiet nod to life along the lake.