Topnotch Resort & Residences

A new chapter for a beloved Vermont mountain resort.

Sector

Hospitality

Services

Brand Strategy & Identity

Marketing & Campaigns

The Story

Topnotch Resort has welcomed guests to Stowe for generations, growing from a modest mountain inn into one of Vermont’s most celebrated resorts. As the property entered a new chapter, we helped shape a cohesive story for the renewed resort and its new collection of luxury residences.

Rooted in the independent spirit of Vermont, the new identity balances modern refinement with the warmth, ease, and connection to nature that have always defined Topnotch.

‍

EVOLVING AN ICON WITHOUT LOSING ITS ROOTS.

The resort’s identity was carefully refined for a new chapter, preserving the familiarity of the existing mark while introducing a more contemporary expression. A modernized icon and refreshed typography create a system that feels renewed, yet unmistakably Topnotch.

The new icon carries forward the shape language of Topnotch’s earliest identities, bringing pine fronds, mountain trails, and leaflike forms into a simpler, more enduring mark.

EVOLVING AN ICON WITHOUT LOSING ITS ROOTS.

Warm, characterful typography balances tradition with ease, while the palette draws from Vermont throughout the year. Forest greens, earthy browns, crisp neutrals, and seasonal accents create a brand world that feels grounded, expressive, and always connected to place.

EXTENDING THE RESORT STORY INTO A NEW WAY TO STAY

With the introduction of Topnotch Residences, we created a focused sales story across print and digital. A dedicated brochure brought together place, lifestyle, amenities, and architecture to position ownership as a natural extension of the resort experience.