Vermont Bean Crafters

Enticing people to believe, believe in the magical fruit.


Brand Guidelines


Visual System

Brand Strategy

The Story

A revolution is only as strong as its people, and in 2009, Joe Bossen started the bean revolution. Vermont Bean Crafters was founded on the belief that what we eat and how it is prepared has a direct and powerful effect on our communities and the environment. They strive to provide tasty, affordable, locally and organically sourced products that were rooted in the simple but oh so nutritious and delicious bean.

With a focus on authenticity, fun, and beans, we were able to personify the brand with a band of iconic bean revolutionists along with a custom handmade typeface to get their message out to the masses. We look forward to changing the world with the Vermont Bean Crafters team because we truly “believe, believe in the magical fruit.”

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Beans, beans, they're good for the heart.