Archive
A New Standard for the Modern Collector.
Sector
Hospitality
Services
Brand Strategy
Creative Direction
Positioning & Personality
Brand Guidelines
Visual System
Signage & Wayfinding
Core Collateral
Marketing Collateral
Digital Collateral
Art, Murals, Graphics
Naming
Logo
The Story
Archive is a members-only club built around collecting, culture, and connection. More than storage, the brand brings together hospitality, expertise, and experience to create a socially vibrant environment for collectors and enthusiasts at every level.
Proportion was tasked with shaping the brand from the ground up, establishing a visual foundation that reflects the club's forward-thinking mindset and deep respect for craft.
A MARK IN MOTION
Inspired by iconic automotive badging, the Archive logo communicates speed, movement, and intention, bridging vintage influence with a distinctly modern sensibility.
ENGINEERED FOR CLARITY
Modern layouts and confident spacing are supported by a technical typography system that feels precise, high performance, and forward-looking.
Choose your Own Adventure
Windows down, wind in your hair, you drive off into the sunset. What's next for you?
