Mount Sunapee Ski Resort

Sprucing a local mountain to resort status – maximizing acquisition potential.


Brand Guidelines

Campaign Development

Digital Collateral


Marketing Collateral

Signage & Wayfinding


Visual System

Brand Strategy

The Story

Celebrating its 70th anniversary as a premier New Hampshire ski resort, the friends & family of Mount Sunapee partnered with Proportion to develop the next chapter in the mountain’s brand history. After our formal induction into the “We are Sunapee” family, our focus was to remain relevant, fresh, and connected to future generations, while always honoring the legacy it has built.

paying homage to a local icon

Sunapee, which comes from the Algonquin word for “Goose Lake”, carries a lasting heritage in its regional significance. Couple this with the Mountain’s proximity to the largest population of New England families, the overall brand strategy was clear.

soaring upward with movement and energy

The brand had to boldly represent the uplifting memories made at Mount Sunapee. The goose had to take flight.

No items found.

Choose your Own Adventure

After a bluebird day skiing the slopes, aprés you...