Branding the east coast ethos, from the Atlantic to the Appalachian Mountains, Newfoundland to Florida.


Brand Guidelines


Visual System

Brand Strategy

The Story

Visit Eastward, a sustainable, fair-trade lifestyle brand from Ski the East, as they grow the outdoor community in the East Coast and beyond – ethically and sustainably.

What does a sustainable outdoor company represent to you? One of many questions explored through our creative strategy and brand development process for Eastward, an outdoor lifestyle brand offering sustainably made goods inspired by the history of Eastern North America and the ever-changing weather patterns through all four seasons.

The brand is born from the outdoor gurus of Ski the East and rooted in Vermont, a pioneer state of green environmental and sustainable practices. With a custom men’s apparel capsule collection, Eastward is branching out to Canada, the Atlantic, the Appalachians, and the Carribean with their focused environmental accountability and social and ethical transparency brand mission. From the ground up, the Eastward team is working with fair trade certified factories and U.S. based manufacturers.

Choose your Own Adventure

Can't you just feel the mountain & beach air?