Ascend Cannabis
Positioning a national Cannabis brand with an ‘accesspirational’ identity – excellence within reach.
Sector
Retail
Services
Brand Guidelines
Logo
Visual System
Brand Strategy
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a25090f3defd328a5d76_1Ascend%20Wellness%20Branding-header.jpg)
The Story
The concept behind the Ascend brand was to create a cannabis brand that is ‘accesspirational’. What is accesspirational? It’s both accessible and aspirational – an attainable desire or excellence within reach. Our goal was to bring cannabis into the mainstream of retail by providing a hospitality driven cannabis experience. Ascend Wellness - For Everyone Only.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a25952f299b0ea97dddb_2Ascend%20Wellness%20Branding-packagedesign.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a2608925a26b3c438cfc_3Ascend%20Wellness%20Branding-ad.jpg)
The logo walks the line between mainstream and premium with an angular, dynamic icon moving upward while remaining grounded. The airy abstract, leaf representation provides a contrast to the bold, heavy logos in the market and overall leans aspirational. This aspirational feel is balanced by a vibrant color palette and simple sans-serif typography.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a269d2d1eebca37b9609_4Ascend%20Wellness%20Branding-packaging_design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a26f3e513106c962d56e_5Ascend%20Wellness%20Branding-signage.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a275f90c239b0518128a_6Ascend%20Wellness%20Branding-signage.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a278edc2419d6f3a6bb0_7Ascend%20Wellness%20Branding-bag.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a28075531bff03cb6c2d_8Ascend%20Wellness%20Branding-packaginng_design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a21c4e3dc04a8d026455_10Ascend%20Wellness%20Branding-packaging.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a29f708c94cd870b8e47_9Ascend%20Wellness%20Branding-ad.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d4a2aa72d5a36d7a41aa76_11Ascend%20Wellness%20Branding-poster.jpg)
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