Yamba Market
Worldy inspiration woven together with local culture.
Sector
Retail
Services
Brand Strategy
Visual System
Packaging
Apparel & Uniforms
Interior Design
Concept Direction
Art, Murals, Graphics
Merchandising
Signage & Wayfinding
Brand Guidelines
Digital Collateral
FF&E and Staging
Logo
Marketing Collateral
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b6709e9d8cca6360122a_2-Yamba-Market-Cannabis-Branding-Interior-Design-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65fb0a271d070beaf3d89d74_25-Yamba-Market-Cannabis-Branding-Interior-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65fb0a1bf525fb38c6188ca3_14-Yamba-Market-Cannabis-Branding-Grinders-design.jpg)
The Story
Blending the vibrancy of an international marketplace with the urban grit of Central Square, YAMBA breaks from the ubiquitous ‘clean and green’ aesthetic to provide a rooted experience for the first black owned and operated recreational dispensary in Cambridge, MA.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65fb0a6b3380cd69af196c3f_Yamba-wide.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65fb0a79d5920c0f2fe47156_1-Yamba-Market-Cannabis-Branding-Logo-Design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b682dbc980366c1d10a6_3-Yamba-Market-Cannabis-Branding-Business-Card-Design-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b685bba8bdc0dcf9a863_4-Yamba-Market-Cannabis-Branding-Business-Card-Design-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b693b475e539a9651f85_video-cards-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b69f5a2fcae80754b8b8_1-Yamba-Market-Cannabis-hat-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65dd03b0053855218dbbd7b8_6-Yamba-Market-Cannabis-Branding-interior-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65dd03bb59ed0d2546c3eb8a_7-Yamba-Market-Cannabis-Branding-Apparel-design.jpg)
WORLDLY, ROOTED, INSPIRED
The visual identity for YAMBA (a West African colloquial term for cannabis) is inspired by both the urban textures of the square, mudcloth textiles, and natural botanicals.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b6d044cc8c127606924b_1-Yamba-Market-Cannabis-Branding-Pivot%20Doors-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b6d657fee08ed5c35c4c_video-mudcloth-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b712754f39543bde9fd7_18-Yamba-Market-Cannabis-Branding-Interior-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b822bba8bdc0dcfaa09d_16-Yamba-Market-Cannabis-Branding-Menu.jpg)
An Installation of inspiration
The lounge area features an installation of vivid, hand-woven plateau baskets from Indego Africa, an organization working to empower African women, youth, and refugees.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ee2adc188fb988d193ebfa_indo-africa-basket.png)
Handwoven plateau baskets made by artisans in Rwanda.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b16ed8ded8cc19382c60_9-Yamba-Market-Cannabis-Interior%20Design%20Featuer%20Wall-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b74a1ba7865619d2585f_10-Yamba-Market-Cannabis-Branding-interior-design-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b74cfee2dc20b4c1301c_11-Yamba-Market-Cannabis-Branding-Lighter-design-min.jpg)
BranD Thinking at the intersection of Form and Function
A large rolling shutter at the online order counter acts as a functional pass-through from the vault, while referencing the storefronts of the street.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b7564188029faeb44440_Roll-up%20Door-IMG_3449-horiz-min.gif)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b762fee2dc20b4c13a4b_12-Yamba-Market-Cannabis-Branding-Posters-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b77f31c41f2f73cad580_-Yamba-Market-baskets.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b772b1c2082c11dfb2ed_7-Yamba-Market-Cannabis-Branding-interior-design-min.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b797ed4845d4eeec192a_26-Yamba-Market-Cannabis-Branding-Quotes-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b79fab14f8a9c7ce59db_22-Yamba-Market-Cannabis-Branding-Wayfinding-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b7c0381b0ff6ed5bcfef_-Yamba-Market-Cannabis-Branding-Business-chairdetail.jpg)
craft and connection throughout
The custom-designed sales counter is a powerful focal piece of the retail space, featuring angled cuts that mimic the geometries of the identity system.
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65ee2a95947ca4c9a1a64eb2_24-Yamba-Market-Cannabis-Branding-Interior-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65fb0b49b9285b2fdbbb5cb2_23-Yamba-Market-Cannabis-Branding-Schematic-Drawing-design.jpg)
![](https://cdn.prod.website-files.com/65a7ff20d5b9d1a31007e151/65d3b7de2371cc6e72354a7b_video-sign-min.gif)
credits
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Choose your Own Adventure
You've come away from the market inspired, but with the munchies.