Eternal Golf
A bold reimagining of golf culture.
Sector
Retail
Services
Brand Strategy
Creative Direction
Communications Direction
Core Collateral
Logo
Naming
The Story
With a name that hints at legacy and a look that subverts tradition, Eternal Golf Club blends old-school sport with new-school irreverence.
The identity pairs vintage elegance with a rebellious spirit, inviting a new generation of golfers to step into the game on their own terms.
A WELL STRUCK MASCOT
The brand mascot is a wink to the game’s underdogs, the so-called “rabbit players”. With X’d-out eyes and a ball to the face, it brings a jolt of irreverence and joy to the fairway.
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Choose your Own Adventure
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