Lifted Pool Bar
Rooftop Vibes, Poolside Views
Sector
Bar & Restaurant
Services
Brand Strategy
Concept Direction
Core Collateral
Logo
Marketing Collateral
Naming
Art, Murals, Graphics



The Story
Craft cocktails, skyline views, and sleek design create a refreshing urban oasis at Lifted, a poolside bar located five floors up at the Omni Boston Seaport. A go-to spot for modern travelers and Boston locals, Lifted blends luxury hospitality with contemporary culture for an experience that is always deep, never shallow.




Textural, Luminous, Layered
We created a layered, reflective brand identity inspired by water, fluid, luminous, and textural. The visual system flows across every touchpoint, from signage to menus to custom illustrations, evoking depth and clarity at every level.


The logo’s custom ligatures echo the fluid motion of water—graceful, continuous, and alive.








credits
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Choose your Own Adventure
You finished your drink at Lifted, where in the Omni Hotel do you go next?