A deep dive into the thought process behind the transformation of a historic 1864 police station a hospitality-inspired cannabis dispensary with intentional branding, tactile materials, and layered historical references.

Robin Brown began his hospitality journey as a dishwasher, developing a lifelong belief in the power of great service, comfort, and speed. His brand strategy centers on authenticity, data-driven design, and creative reinvention of existing properties to elevate guest experience and outperform the market.

Michael Morris entered hospitality through real estate development, finding passion in creating immersive food halls that foster community and discovery. His evolving brand strategy prioritizes authenticity, sensory-rich design, and storytelling to build lasting emotional connections and drive customer loyalty and profitability.