Boston Landing
Redefining Boston Landing as a vibrant neighborhood for more than just work.
Brand Strategy
Brand Guidelines
Campaign Development
Concept Direction
Messaging & Copy
Logo
Core Collateral
Digital Collateral
Signage & Wayfinding
Website
The Story
After years of establishing itself and discovering its identity, Boston Landing needed to evolve from a corporate-feeling development into a lively, mixed-use neighborhood. We worked with NB Development to reposition the district, home to the New Balance Global Headquarters, Bruins and Celtics practice facilities, and a world-renowned indoor track facility, as a hub for wellness, innovation, and entertainment.
Through brand strategy, identity design, web development, signage and placemaking, we crafted a visual and verbal system that mirrors the energy and movement of the area. The refreshed brand invites locals and visitors alike to experience Boston Landing not just as a place to work, but a launchpad for connection, and discovery.
BUILT FROM THE NEIGHBORHOOD UP
The iconic New Balance Headquarters served as inspiration for the icon’s curves.
MESSAGING THAT MOVES
A DIGITAL FRONT DOOR TO THE NEIGHBORHOOD
