Boston Landing
Redefining Boston Landing as a vibrant neighborhood for more than just work.
Sector
Neighborhood
Services
Brand Strategy
Brand Guidelines
Campaign Development
Concept Direction
Messaging & Copy
Logo
Core Collateral
Digital Collateral
Signage & Wayfinding
Website
The Story
Boston Landing is a vibrant, mixed-use neighborhood home to global headquarters, fitness destinations, live music venues, and a growing community of residents and visitors.
We team partnered with NB Development to create a refreshed identity that captures the energy, diversity, and momentum of the place itself.
BUILT FROM THE NEIGHBORHOOD UP
Built on a geometric grid, the icon combines an abstracted B with a hidden L, using a combination of angles and curves forms that nod to the neighborhood’s dynamic architecture.
The iconic New Balance Headquarters served as inspiration for the icon’s curves.
MESSAGING THAT MOVES
The campaign line “Landing here is just the beginning” positions the neighborhood as a launchpad for a wide range of experiences, from morning workouts to evening concerts.
A DIGITAL FRONT DOOR TO THE NEIGHBORHOOD
Transitioning from a previously corporate and static online presence, the new site aims to shift the perception of Boston Landing from a corporate campus to a vibrant neighborhood alive with culture, connection, and momentum.
credits
No items found.
Choose your Own Adventure
After a full day of running around the neighborhood, it's time to...
