Paul Reiss is a creative polymath whose career spans branding, design, technology, and entrepreneurship. As Founder and Creative Director of Proportion, Paul leads strategy and design across the agency’s portfolio, shaping brands that are driven by purpose, grounded in insight, and realized with striking visual clarity.

Paul balances deeply creative instincts with a thoughtful, analytical approach honed through years of experience developing award-winning brands and products across industries, working for clients such as MGM, Ritz-Carlton, Sheraton, Marriott, Omni, Hyatt, MIT, Vail, Burton, and Google. 

Growing up in Vermont, even in elementary school, when he should’ve been paying attention to the teacher, Paul was designing logos and branding imaginary companies, crafting ski/snowboard gear for his LEGO minifigs under the brand name Left, because being right was too normal.” That creative drive, mixed with an engineer’s brain and a philosopher’s spirit, eventually led him to Boston College, where he earned a degree in Mathematics and Fine Art. While there, he worked in the digital media lab, graded calculus homework, designed for the student government, and started a side hustle knitting and selling hats under the name ‘Homegrown Headwear.’

In 2007, Paul co-founded Artaic, a company that combined robotics with design software to enable efficient mosaic design and fabrication. Paul helped develop Artaic’s proprietary tools, bridging the gap between ancient art form and modern tech, creating new possibilities in architecture, interiors, and public art. Through Artaic, Paul designed mosaics for hotels, airports, residences, and public spaces around the world. Continually mixing hobbies with business pursuits, Paul launched The Meadist, a publication devoted to honey wine. The Meadist’s wide-reaching digital presence and his work with the American Mead Makers Association helped fuel a national revival of the craft mead industry. 

At Proportion, Paul is known for bringing irreverent energy, creative discipline, and a sharp sense of “why” to every project - asking hard questions, and pushing brands toward clarity and distinction. On any given day, he’s equally likely to be sketching logos, shaping brand architecture, writing narrative, or rethinking a business model entirely. He’s an avid mountain biker, skier, hiker, soccer coach, and all-round tinkerer. Outside the studio, Paul lives in Medford, Massachusetts, with his wife, two children, and dog. Out of all the projects he’s had the pleasure working on, family is the most interesting and rewarding (and often the most difficult).

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