Rashelle Palmer is an Art Director at Proportion Design. She makes brands look good. Not in a “just add a trendy font” way — more like “scan a dead leaf, turn it into a pattern, and somehow make you cry over a logo” way.

She learned the trade at UMass Dartmouth’s legendary Star Store, where she spent her days with ink under her fingernails, pulling letterpress prints and silkscreening until her professors wondered if she’d ever leave. She did. Before cutting her teeth at Alex and Ani, she illustrated logos at Make & Co. in Chicago and brought magic to packaging at Hasbro. In the national jewelry retail market, she rose from freelance designer to art director, leading high-production campaign shoots that ended up on billboards, in storefronts, and across even your aunt’s social media feed.

As President of AIGA Rhode Island, she revitalized the local chapter with design-centered community events like the KnowHER Design Talks and panel and earned a top-three placement in AIGA’s national Command X competition.

She’s worked across hospitality, lifestyle, and cultural sectors. Her work swings from cool-city storytelling for 1975 Madison — a Harlem real estate campaign brought to life through video, photography, signage, and narrative branding — to dreamy, layered album visuals for pop artist Padma, where she directed music videos, crafted album covers, and integrated typography with °˖✧* soul *✧˖°

After logging off, she’s probably restoring her 226-year-old house because she likes things that are old, creaky, and potentially haunted (like her).

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